Identifying and analyzing emerging trends in campaigns and elections.

Florida Looking Shaky for Obama

In Presidential campaign on April 11, 2011 at 9:14 am

Quinnipiac University just completed one of their large-sample polls for Florida (March 29 – April 4; 1,499 registered Florida voters) and it shows that even an unnamed Republican candidate could beat the president here if the election were today. As we know, since the turn of the 21st century, Florida has become the quintessential swing state. Candidates from either party can win and the elections are always close.

Though the 2008 national presidential election result of 365-173 electoral votes in favor of Barack Obama was a landslide by any analysis, by factoring the new reapportionment into the Electoral College calculations, we see that it will now take a swing of just six states to change the outcome of the 2012 contest. Florida, naturally with its inflated 29 electoral votes, is one of the six. The others are, in order of importance from a Republican challenger perspective, Indiana (11 votes), North Carolina (15 votes), Virginia (13 votes), Ohio (18 votes), and any other state the president previously carried.

This model also assumes that the one electoral vote Pres. Obama won in Nebraska returns to the Republican column. The Cornhusker State is one of two places, Maine being the other, that allows a split in their electoral vote distribution. Obama won the 2nd congressional district in 2008, meaning one vote in the Electoral College. There is a move in Nebraska to change their system to winner-take-all, like 48 other states, and with redistricting added to the mix, NE-2 is likely to become more Republican. Either way, it should be considered a virtual given that Nebraska will unify its vote in 2012, and most probably in the Republican candidate’s favor.

According to this latest Q-Poll, Pres. Obama is upside down on his job approval ratings in Florida. By a margin of 44-52 percent, respondents disapprove of the job he is doing as the nation’s chief executive. While the surveyed Democrats and Republicans answered as one would expect, the president scores poorly among Florida Independents. The subset only scored him 39:55 percent positive to negative on the job performance scale. The president also has quite a gender gap. Men disapprove of his job performance by a full 20 points, 38:58 percent, while women actually approve of his work, 49:46 percent.

The re-elect questions are likely more disconcerting to the Obama camp than the aforementioned data. Asked whether the individuals comprising the polling sample would vote for the president in the next election or whomever the Republicans eventually choose as their nominee, the respondents preferred the unknown GOP candidate by a margin of 41-38 percent. In response to the question of whether or not the polling universe felt Mr. Obama deserves re-election, by a margin of 42-51 percent, those questioned believe he does not.

The Q-Poll study does not reveal uniformly positive Republican results, however. Democratic Sen. Bill Nelson, also facing voters in 2012, scores a respectable 47:26 percent job approval rating. Newly elected Sen. Marco Rubio (R) has an almost identical 47:23 percent rating. Nelson versus an unnamed Republican Senatorial candidate gets a 43-39 percent favorable nod. His “deserves re-election” score is 43-35 percent.

Florida Gov. Rick Scott (R), who won a razor-thin 49-48 percent victory last November, is not popular after three months in office. By a margin of 34-48 percent, the sampled individuals disapprove of his job performance.

Maybe the most surprising finding is the acceptance of increased off-shore oil drilling, which is a change from historical polls. By a strong 60-35 percent majority, the respondents favor expanding the level of off-shore drilling on Florida’s coast. This is led by an 82 percent favorable response from the Republicans polled and 58 percent of Independents. Conversely, the entire sampling universe’s support for building new nuclear power plants is only a tepid 48-47 percent.

Expect Florida to be another hotbed of political activity during the 2012 election cycle.
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For further detailed insights, to sign up for my daily email updates, or to sign up to track specific issues or industries, please contact me at PRIsm@performanceandresults.com.

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