Identifying and analyzing emerging trends in campaigns and elections.

The Perry Announcement Strategy

In Presidential campaign on August 9, 2011 at 10:35 am

Reportedly Texas Gov. Rick Perry will publicly say he’s running for President by the end of this week. The governor will speak at the Red State.com Gathering event in Charleston, SC this Saturday afternoon and is expected to reveal his future plans without formally announcing his candidacy. The choice of date and place for his “pre-announcement” accomplishes two key strategic objectives.

First, South Carolina will likely become a make-or-break state for the Perry presidential campaign. Considering that Iowa voters typically choose someone from the Midwest, it’s Rep. Michele Bachmann (R-MN-6) who is the current favorite to win the first-in-the nation caucus event. New Hampshire should belong to neighboring former Massachusetts Gov. Mitt Romney, just as it did in 2008. The Nevada Caucuses, now scheduled for Feb. 18, also should line up strongly for Mr. Romney, since he scored big there during the last nomination contest. Therefore, for Perry to capitalize in the south and become a legitimate first-tier candidate, South Carolina becomes the first state where victory for the Texas governor will be expected.

Second, though not participating in the Iowa Straw Poll event (because he is not yet an official candidate), also occurring Saturday, Gov. Perry’s Charleston statement will go a long way to upstage the event’s winner, presumably Ms. Bachmann. Setting the tone in South Carolina while simultaneously upstaging an opponent in Iowa puts Gov. Perry four-square on the national political board.

Not a bad opening salvo for this newcomer from the Lone Star State.
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