Identifying and analyzing emerging trends in campaigns and elections.

Santorum Takes Michigan Lead

In Polling, Presidential campaign on February 14, 2012 at 11:45 am

Yet another surprise is occurring in the Republican presidential nomination battle, a campaign where astonishing results are basically becoming the norm. A new Public Policy Polling survey (Feb. 10-12; 404 likely Michigan Republican primary voters) gives former Pennsylvania Sen. Rick Santorum a 39-24-12-11 percent lead over his chief rival Mitt Romney, Rep. Ron Paul (R-TX-14), and former House Speaker Newt Gingrich, respectively. Michigan, the state in which Mr. Romney was reared and where his father served as governor for two terms in the 1960s, has long been a stronghold for the former Massachusetts chief executive. Losing the Wolverine State would clearly deal the Romney campaign a major blow.

In one way, the polling results are not all that surprising. Reviving the manufacturing industry in the Great Lakes states has been a focal point of Mr. Santorum’s campaign. Michigan’s economy has been among the worst in the nation. It is the only state to actually lose population in the last decade, mostly due to a lack of employment opportunities. His manufacturing/economic message largely accounts for Santorum’s 67:23 percent favorability rating. This compares to 49:39 percent for Romney. Both Mr. Gingrich and Rep. Paul are upside down, with their negative ratings greatly surpassing their positive scores. Gingrich registers 38:47 percent favorable to unfavorable, and Paul is in an even worse position at 32:51 percent.

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