Identifying and analyzing emerging trends in campaigns and elections.

Santorum Leading in Ohio

In Polling, Presidential campaign on February 16, 2012 at 12:00 pm

On the heels of the Public Policy Polling survey showing former Pennsylvania Sen. Rick Santorum leading the Republican presidential field in Michigan, Quinnipiac University released the results of their Ohio poll (Feb. 7-12; 1,421 registered Ohio voters) that likewise places him first. According to the data, Mr. Santorum has a 36-29-20 percent lead over former Massachusetts Gov. Mitt Romney and ex-House Speaker Newt Gingrich, respectively.

Ohio is the key state for Santorum on Super Tuesday (March 6). Emphasizing a resurgence in American manufacturing as one of his key campaign themes, Santorum must score well in states such as Ohio to boost his performance nationally.

An interesting Q-Poll question gives us insight into just how well Santorum’s economic message is resonating in the Midwest. In asking the question, “Would you say that (candidate’s name) cares about the needs and problems of people like you or not?”, the pollsters are attempting to determine how well each candidate transcends class distinctions.

When President Obama’s name is inserted into the question, 58 percent of those sampled said “yes” and 39 percent replied “no.” Conversely, both Romney and Gingrich fared poorly. For Romney, only 40 percent answered affirmatively compared to 48 percent who responded negatively. Gingrich’s numbers were even worse: 37:53 percent.

Santorum scored best. When this question is asked about him, 53 percent said “yes” and only 29 percent said “no.” The results of this question support the overall poll’s conclusion that today, Rick Santorum, is the man to beat in Ohio.

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