Identifying and analyzing emerging trends in campaigns and elections.

Archive for April 27th, 2012|Daily archive page

Questioning the Reliability of Univ. of New Hampshire Polls

In House, Polling on April 27, 2012 at 2:00 pm

Over the years, the University of New Hampshire has released some polls that were later proven unreliable, and it appears they are at it again. The college just released the results of their latest study that shows both of the state’s Republican congressmen trailing their Democratic opponents, but the polling methodology is flawed in at least three different ways.

The results show 1st District freshman Rep. Frank Guinta (R) trailing former Rep. Carol Shea-Porter (D), the woman he unseated in 2010. According to the UNH data, Shea-Porter leads the first-term incumbent 44-39 percent. In the more Democratic 2nd District, Rep. Charlie Bass (R) trails 2010 opponent Annie Kuster (D) 39-40 percent.

The first methodological error concerns the length of the sampling period, which stretches from April 9-20. Here, UNH uses a 12-day information gathering period when three is usually considered optimum. The longer sampling time frame has proven to skew results.

Second, the respondent universe of 538 “adults” does not appear to even screen for registered voters. Going beyond the normal voting pool always provides different numbers than one would see from those who are qualified and intend to actually participate in the election.

Third, the number of respondents for each congressional district are low (230 adults in District 1, 251 adults in District 2), thus further deteriorating the reliability factor.

Considering all of the methodology flaws, the current UNH poll should be discounted, though the conclusion that both of the state’s House races will be close and very competitive can certainly be accepted.

Lugar Trailing in Indiana

In Polling, Senate on April 27, 2012 at 11:41 am

Wenzel Strategies, polling for the Citizens United organization (April 24-25; 601 registered Indiana voters), projects that Sen. Richard Lugar (R-IN) has fallen behind Indiana state Treasurer Richard Mourdock 39-44 percent in their statewide Republican primary battle. Entering the home stretch, both campaigns and their outside supporters are in high gear. Expect this mode to continue until the May 8 primary.

Lugar predictably criticized the accuracy of the Wenzel poll, but fails to release any countering data of his own. This, in spite of him reporting $74,000 in polling expenditures during the last quarter and a further five-figure investment with the National Research, Inc. company in April. The action suggests that the senator’s own survey research is returning numbers similar to those already in the public domain.

Wenzel Strategies’ president, Fritz Wenzel, while pointing to the fact that Lugar expressed no dissatisfaction with their previous poll that showed the senator leading, publicly retorted that, “It goes without saying that we stand strongly behind our polling in Indiana, as we do with every survey we conduct. [Sen.] Lugar’s denial of the reality these numbers portray is tantamount to denying the voice of Republican voters across Indiana who are certainly indicating they are hungry for a change.”

In addition to both candidates running attack ads against the other, outside organizations are spending heavily, as well. The American Action Network launched negative ads against Mourdock criticizing his investment decisions as state treasurer. The Club for Growth announced a $412,000 media buy that began this week in opposition to the incumbent. The spot ties Lugar to the President as being “Barack Obama’s favorite Republican” and makes the case that the senator has lost touch with Indiana after 35 years of service in Washington.

This campaign has now turned into a major national political affair with another veteran incumbent on the ropes before his own party’s electorate. The final 11 days of the race will very likely be the race determining period.