Identifying and analyzing emerging trends in campaigns and elections.

Lugar Trailing in Indiana

In Polling, Senate on April 27, 2012 at 11:41 am

Wenzel Strategies, polling for the Citizens United organization (April 24-25; 601 registered Indiana voters), projects that Sen. Richard Lugar (R-IN) has fallen behind Indiana state Treasurer Richard Mourdock 39-44 percent in their statewide Republican primary battle. Entering the home stretch, both campaigns and their outside supporters are in high gear. Expect this mode to continue until the May 8 primary.

Lugar predictably criticized the accuracy of the Wenzel poll, but fails to release any countering data of his own. This, in spite of him reporting $74,000 in polling expenditures during the last quarter and a further five-figure investment with the National Research, Inc. company in April. The action suggests that the senator’s own survey research is returning numbers similar to those already in the public domain.

Wenzel Strategies’ president, Fritz Wenzel, while pointing to the fact that Lugar expressed no dissatisfaction with their previous poll that showed the senator leading, publicly retorted that, “It goes without saying that we stand strongly behind our polling in Indiana, as we do with every survey we conduct. [Sen.] Lugar’s denial of the reality these numbers portray is tantamount to denying the voice of Republican voters across Indiana who are certainly indicating they are hungry for a change.”

In addition to both candidates running attack ads against the other, outside organizations are spending heavily, as well. The American Action Network launched negative ads against Mourdock criticizing his investment decisions as state treasurer. The Club for Growth announced a $412,000 media buy that began this week in opposition to the incumbent. The spot ties Lugar to the President as being “Barack Obama’s favorite Republican” and makes the case that the senator has lost touch with Indiana after 35 years of service in Washington.

This campaign has now turned into a major national political affair with another veteran incumbent on the ropes before his own party’s electorate. The final 11 days of the race will very likely be the race determining period.

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