Identifying and analyzing emerging trends in campaigns and elections.

Mass. Senate Race Still Up for Grabs

In Polling, Senate on July 27, 2012 at 1:32 pm

Brown | Warren

The widely watched Massachusetts U.S. Senate race continues to be one of the country’s top campaigns and, as polling released this past week reveals, the contest remains too close to call. It has grown ever tighter over the past four months.

Democratic hopeful Elizabeth Warren is challenging incumbent and first-term Sen. Scott Brown. The Commonwealth, normally considered bedrock blue in a political context, chose Brown in early 2010 during a hard-fought special election campaign after veteran Sen. Ted Kennedy (D) passed away. Brown became a national name after becoming the first elected Republican senator in Massachusetts since 1972.

According to a poll released this past Tuesday from the MassINC research group for WBUR, the Boston National Public Radio station, Warren was shown to be leading with 40 percent support, while Brown registered 38 percent. The study, taken during the July 19-22 period, had a sample size of 503 registered voters. While the survey projects Warren to a two-point advantage, the margin of error factor is 4.4 percent; therefore, it is reasonable to conclude that the race remains a dead heat. In June, Public Policy Polling also released a survey putting the two in a virtual tie, with Sen. Brown running well among Independents.

Voters in Massachusetts appear to be warming to both Warren and Brown. This week’s poll reveals that Warren’s favorability rating stands at 47 percent, which is a 13-point jump from the last MassINC poll conducted in April. Brown’s positive index increased, too, reaching 50 percent, which is up from 46 percent as measured three months ago.

One category to watch here is the undecided vote. Historically in Massachusetts, the undecideds tend to move back toward their party’s incumbent as the election draws near. Should the undecided Democrats return to support Barack Obama over Mitt Romney in November, Warren could also benefit. If this current undecided model projection is correct, it will be Warren who has the greater room to grow, mostly because there are so many more Massachusetts Democrats than Republicans.

Sen. Brown is formerly a member of the Massachusetts State House of Representatives (1998-2004), and then the state Senate (2004-2010). He is also a practicing attorney and considered to be a moderate Republican, voting with his party approximately 80 percent of the time. Warren, a Harvard Law School professor, is considered to be an American bankruptcy law expert who provided oversight to the 2008 bailout program and oversaw the establishment of the Consumer Protection Financial Bureau.

Both candidates bring unique qualities to the race and, as polling has consistently indicated over a period of months, this battle appears to be too close to call. It is certainly a race to watch over the next 102 days.

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