Identifying and analyzing emerging trends in campaigns and elections.

Colorado Crazy

In Polling, Presidential campaign on August 9, 2012 at 12:07 pm


A trio of national pollsters just descended upon the swing state of Colorado and produced wildly divergent presidential campaign results. During the period of July 31 – Aug. 6, three national survey research firms each conducted a separate study of likely Colorado general election voters.

Quinnipiac University (July 31 – Aug. 6) surveyed a sample cell of 1,463 likely voters and actually found Republican Mitt Romney to be leading President Obama 50-45 percent. Public Policy Polling (Aug. 2-5; 779 likely Colorado voters), also in the field during the same period, found the exact opposite result: Obama ahead 49-43 percent. Finally, on Aug. 6, Rasmussen Reports conducted a one-day survey of 500 likely Colorado voters and projected the two candidates to be tied at 47 percent apiece.

The differing results tell us several things. First, the fact that we see the President leading by six in one poll, trailing by five in another, and tied in a third likely tells us that the Colorado electorate is split very finely between the two men. Second, all three polls reveal a very high degree of commitment. Those not expressing a defined choice were only in single-digit percentiles for all three polls. Third, the data also suggests that this state, which typically splits its votes rather evenly between candidates of the two parties, is clearly in play for both presidential contenders. In 2008, then-Sen. Barack Obama carried Colorado over his colleague John McCain by a 54-45 percent margin but, today, it appears the 2012 result will be much closer.

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