Identifying and analyzing emerging trends in campaigns and elections.

Archive for March 4th, 2013|Daily archive page

Union Sequestration Ads Target Seven Republicans

In House, Senate on March 4, 2013 at 10:52 am

With sequestration taking effect at the end of last week, which triggered an automatic $85 billion reduction in FY 2013 spending increases, a quartet of America’s largest labor unions responded by forming a coordinated effort to fire the 2014 election campaign’s first salvo.

The unions, the American Federation of State, County, and Municipal Employees (AFSCME), the American Federation of Teachers (AFT), the Service Employees International Union (SEIU), and the National Education Association (NEA), financed television ads in a “six-figure buy” against Senate Minority Leader Mitch McConnell (R-KY) and six Republican House members who will likely face competitive re-election campaigns next year.

Obviously, a small “six-figure” buy divided among seven individuals in targeted cable markets in March of the off-year means very little in the scope of cementing a negative image against their targets, but it does provide us a glimpse into where the unions and Democratic Party organizations will  Continue reading >

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