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Archive for May 24th, 2013|Daily archive page

Terry McAuliffe’s Risky Strategy

In Governor on May 24, 2013 at 10:35 am

Terry McAuliffe, the former Democratic National Committee chairman and current party nominee for Virginia governor, just launched his second general election television advertisement (see link above), but his media strategy should raise questions.

The ad explains and emphasizes that McAuliffe lobbied Democratic legislators on behalf of Gov. Bob McDonnell’s (R) controversial transportation bill. The underlying message credits McAuliffe’s involvement as a key factor in passing the legislation. The objective is to show his ability to deliver within the legislative process, while simultaneously proving that he reaches beyond partisanship in order to achieve the common good.

The ad graphics include a singular still photo of McDonnell and newspaper headlines that allude to “GOP infighting”, while an announcer mentions that “Tea Party Republicans refuse to support the plan.” The scene then fades to a banner illustrating that McAuliffe and McDonnell “congratulate each other” over achieving legislative success.

In our opinion, the ad is evidence that the McAuliffe campaign may be making some key strategic errors. First, they target “Tea Party Republicans” at a time when certain members of the Obama Administration are coming under intense fire for targeting Tea  Continue reading >

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