Identifying and analyzing emerging trends in campaigns and elections.

Archive for July 24th, 2014|Daily archive page

Digging Deeper into Polling Results

In Governor, Polling, Senate on July 24, 2014 at 11:57 am

Former Dollar General CEO David Perdue is credited with winning an upset victory in the Georgia Republican senatorial run-off because all of the public pollsters save one – Wilson Perkins Allen Opinion Research (Perdue’s own pollsters) – never projected Rep. Jack Kingston (R-GA-1) to be trailing.

While 10 post-primary polls were released and nine of them found Kingston ahead, the cumulative result is not necessarily an example of group inaccuracy. Such was the case, however, in Virginia when no survey firm predicted that David Brat would even come close to defeating House Majority Leader Eric Cantor (R-VA-7) in his widely publicized David vs. Goliath campaign, let alone unseat him.

In the Georgia senatorial run-off, it is likely that Kingston was in fact the early post-primary leader because he successfully maneuvered himself to the right of Perdue immediately after the May 20 vote. Additionally, the losing candidates all endorsed him, and the veteran Savannah congressman was the beneficiary of a major multi-million dollar independent expenditure from the US Chamber of Commerce.
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