Identifying and analyzing emerging trends in campaigns and elections.

Archive for July 29th, 2014|Daily archive page

Online Polling Project Across 50 States Yields Surprising Results

In Polling on July 29, 2014 at 12:31 pm

YouGov, an international Internet pollster, has been surveying campaigns and corporate marketing programs in many regions around the world. While most are skeptical of Internet polling, as they should be, YouGov’s highly sophisticated and targeted approach has enjoyed a better than average record in terms of projecting political victories around the world.

YouGov and the New York Times recently partnered to conduct a simultaneous 50-state US polling project. The results were released yesterday. By and large, the vast majority of their polls track with what we have seen from other survey research firms over the past months. The YG/NYT project polled the key statewide campaigns in every state, and then asked a generic party question about US House preference.

Here, we highlight some of the surprise findings:

Alaska: The Last Frontier polls were very different from the preponderance of other polling from this electorate. While the Senate race has been tight for months, this YouGov survey of 452 registered Alaska voters gives Sen. Mark Begich (D) a 46-35 percent advantage, adjusting for leaners as  Continue reading >

%d bloggers like this: