Identifying and analyzing emerging trends in campaigns and elections.

Matheson Gets No Love

In Election Analysis, House on September 27, 2012 at 11:15 am

Rep. Jim Matheson

A new internal Public Opinion Strategies poll for Utah congressional candidate Mia Love shows the challenger opening up a huge lead over six-term incumbent Jim Matheson (D-UT-2). The two contenders are running for the state’s new 4th Congressional District, a seat awarded the state in the 2010 reapportionment formula. The new UT-4 stretches from the southern Salt Lake City suburbs to the center of the state and includes such communities as South Salt Lake City, Millcreek, West Jordan and South Jordan, and Love’s home town of Saratoga Springs. Matheson only represents 33 percent of the new district, but it does contain the most Democrats of the state’s four congressional seats. Still, President Obama could only register 41 percent support here in 2008 and figures to do worse this time with semi-favorite son Mitt Romney leading the Republican ticket.

The new POS data for the Love campaign (Sept. 10-11; 400 likely UT-4 voters) gives the Republican a whopping 51-36 percent lead over Rep. Matheson. Though the congressman still has a positive image (57:33 percent favorable to unfavorable), a full 50 percent of those questioned now say they want a new representative.

Mia Love, 36, born of Haitian parents and elected to the city council and now mayor of her home town, received a prime speaking position at the Republican National Convention and scored rave reviews for her message and performance. The address jump-started her campaign and this new poll evidences that she is one of the country’s top Republican challengers. Expect to see a Matheson counter poll released shortly. Failure to do so will silently confirm the POS results.

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