Identifying and analyzing emerging trends in campaigns and elections.

New Polling Shows Presidential Dead Heat

In Election Analysis, Presidential campaign on April 19, 2012 at 12:06 pm

Four brand new polls suggest that Mitt Romney is pulling even with or moving ahead of President Obama in the national popular vote ballot test. According to the latest Gallup tracking study (April 12-16), Romney actually leads Obama 48-43 percent. The New York Times/CBS joint survey (April 13-17) projects both candidates to be deadlocked in a 46-46 percent tie. The Pew Research Center (April 4-15) gives Obama a 49-45 percent edge, and the Rasmussen Reports daily national track (April 17) posts the Republican challenger to a slight one point, 46-45 percent advantage over the incumbent Democrat.

The polls are diverse and were all conducted pretty much over the same time period, and therefore each showed basically the same conclusion. That is significant. The polls taken closer to today (all but the Pew Research study) show Romney in a stronger position, revealing what appears to be a significant recent swing in his direction. The Pew poll is taken over a longer period of time (12 days), which tends to lessen accuracy response. Surveys conducted within a much tighter time frame have greater reliability. Normally, three days is the optimum polling time.

It will not be surprising to see the two candidates jockey for the polling lead until the campaign issues and attack points become better defined. It is always important to remember that the national polls also mean little in determining the outcome of the American presidential contest. The state polls, particularly in battleground regions like North Carolina, Florida, Virginia and Ohio, are the better reflective factors.

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